Assemble A Virtual Sub, Enjoy Freshly-Baked Cookies And More At SG's 1st Sandwich-Based Museum


Qistina Bumidin •  Aug 04, 2022

If you're a huge fan of Subway's mouthwatering sandwiches, this sandwich-based museum might be a dream come true for you: the new Subway Big Museum of Taste opens exclusively in Singapore from 10th August! Touted by the Singapore Book of Records for being the “First Sandwich-Based Museum in Singapore”, Subway's Big Museum of Taste offers a discovery into one of the world’s largest Quick Service Restaurants (QSR), made experiential through digital installations and interactive activities, all in time to commemorate our National Day! It's exclusively only available in Singapore until 30th August 2022, so you definitely need to check this out! ?

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Credit: Subway Singapore

Featuring nine never-before-seen interactive installations across four zones, the museum promises a fun-filled experience for everyone. It starts as you enter the entrance, where you'll awe over the seven-metre long iconic Italian B.M.T.™ sub, welcoming you!

Credit: Subway Singapore

Don't forget to pose with the sandwich and tag Subway at #SubwaySingapore #BigMuseumofTaste & @subway.singapore! ?

Credit: Subway Singapore

In Zone 1, discover the story behind the original submarine sandwich brand and its evolution to becoming one of the largest and most iconic quick service restaurants in the world! If you're a true Subway sandwich lover, you'll be able to ace through all 20 Subway trivia quizzes in Zone 2! Of course, in true Subway fashion, you'll get to be behind the counter, and build your own digital sub! ?

Credit: Subway Singapore

This truly immersive experience in Zone 3 & 4 lets you go behind-the-scenes and becoming sandwich artists, to assemble your own virtual sub. Imagine "kneading" your own dough, “slicing” vegetables and challenging your friends to a dance-off while you “pick” your protein! Fun fact: did you know that you'll actually be part of yet another record-breaking event with your virtual sub? The Subway Big Museum of Taste also holds the the record for the “Largest Sandwich-Making Game”! ?

Credit: Subway Singapore

Of course, don't forget to redeem your free freshly-baked Subway Cookie and Coca-Cola before you go. For fervent Subway fans, score their limited-edition museum merchandise at the gift store. You can look forward to bringing home your very own exclusive Subway-branded socks, pop sockets, t-shirts, pillows, tumblers and more! ?

Subway’s Big Museum of Taste is one of the activities supporting the brand’s “What’s Your B.M.T.” campaign, which encourages you to explore and discover the meaning behind their own interpretation of B.M.T.™. In line with the campaign, Subway is also delighting you with its classic Italian B.M.T.™ and has unveiled two upgraded versions – B.M.T.™ Double Cheese and B.M.T.™ Plus – now available at all Subway Singapore restaurants islandwide. The campaign will also be bringing to life the Subway beloved brand mascot, SubBro, in a larger-than-life 3D advertisement, from 10th August to 6th September 2022, at the TenSquare billboard just overlooking the Subway Big Museum of Taste along Prinsep Link.

So what are you waiting for? Mark your calendars for next week now! ?

Address: 11 Prinsep Link, Singapore 187949

Date: 10th - 30th August 2022

Opening Hours: Mon - Thurs 10am - 9pm, Fri - Sun 10am - 10pm

Ticketing information: All tickets have to be redeemed via Subway Big Museum of Taste's website. Tickets are not available for purchase at the museum. Afterwards, flash your e-tickets and receive your near field communication (NFC) tags for entry. Spend $12 in any Subway Singapore restaurants to redeem one ticket or $20 to redeem two tickets. Restaurant spending is only applicable for walk-in and takeaway, not applicable for orders made through third-party food delivery apps and/or websites. Children aged 11 years old and below enjoy free entry. Terms and conditions apply.

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