You'll Soon Be Able To Enjoy More Halal Eateries In Singapore's Boat Quay


Faruq Senin •  Sep 10, 2021

With a picturesque view of the Singapore River and skyline, Boat Quay is a popular hangout spot among locals and travellers in Singapore. However, finding halal restaurants might be a slight challenge and that’s why boutique hotel chain, Heritage Collection is running a competition to search for the next halal F&B operators in Boat Quay! With only a few spots in the area currently serving halal food, Heritage Collection is looking to transform Boat Quay into the next halal F&B destination. If you own a halal business or know anyone who does, here’s what you should know!

Boutique local hotel chain, Heritage Collection is on the hunt for halal F&B operators in Boat Quay

Credit: Heritage Collection

For the uninitiated, Heritage Collection is a homegrown boutique hotel chain and they have serviced apartments too. The chain has 4 properties in “The Quays” neighbourhood that are located across Clarke Quay, Boat Quay and Robertson Quay. Their newest outlet is Heritage Collection on Boat Quay (Quayside Wing) which has elegant river-facing rooms that overlook the balcony, as well as studio rooms! 

Credit: Heritage Collection

The hotel is planning to open not just 1, but 2 halal F&B spaces on the ground floor of their charming shophouse hotel located on Boat Quay’s riverfront. Now, this is where it gets exciting. 2 F&B operators will share the ground floor hotel lobby space with Heritage Collection. Besides the prime spot, the 1,070 sq ft store interior will be designed by the hotel’s design team, in classic Western style and lush greenery. Full renovation costs are covered, including furniture and lightings (worth $100k). The F&B operators will also get to enjoy lower than publicised rental rates which are currently between $7,500 and $9,500 per month. 

Example of a collaboration between Heritage Collection and the winners

Plus, the hotel is also keen to collaborate with the winners of the competition to create exclusive dining packages for guests staying in The Quays neighbourhood. 

Location of Heritage Collection on Boat Quay (Quayside Wing)

If you are a halal business owner or know anyone who sells small bites, ice cream or baked goods, let them know that this is the perfect opportunity for them to transform Boat Quay’s riverfront into the next halal F&B destination in Singapore! 

Competition details

To qualify, your current F&B operations need to have at least 15k followers on your Instagram and/or Facebook and a halal-certified or Muslim-owned business concept. 

The competition period is from 10 to 30 September 2021 and you’d have to submit your name, business proposal, Instagram and/or Facebook handle to collab@hericoll.com. Here are 5 points that you should include in your business proposal:

  1. Food concept and menu (with reference pictures or photos of actual food offerings)
  2. Proposed rental for next 2 years, scale of existing operations and manpower deployment for this F&B concept + Hours of Operations
  3. Proposed ideas for tie-ups with Heritage Collection (for enhancement add-ons)
  4. Marketing plans to showcase why you will gain traction in this location
  5. Design concepts for the cafe (eg. serving ware and brand collaterals)

The deadline is 30 September 2021 and winners will be announced on 5 October 2021. Find out more about the T&Cs of the competition on Heritage Collection’s website

With this initiative, there will soon be more halal F&B establishments along Boat Quay in the near future! We hope that this will lead to more opportunities for halal restaurants to open in the neighbourhood and make Boat Quay a vibrant spot for halal food. Know anyone who wants to start their F&B journey? Be sure to SHARE this article with them! 

This article is brought to you by Heritage Collection.